Top Reasons Homes Fail to Sell in Utah (And How to Fix It): Q&A with Doug Cary of The Cary Group @ Century 21 Everest

A Utah Realtor Explains Why Some Homes Fail to Sell

Q: Doug, what’s the number one reason a home in Utah might not sell?

Doug Cary: Price is almost always the biggest factor. Utah’s real estate market is dynamic, and buyers are savvy—they know when a home is overpriced. If a home sits on the market for too long, it’s often because it’s not aligned with comparable properties. Learn more about effective pricing strategies here.

Q: How important is home presentation when selling?

Doug Cary: Presentation is huge! Homes that are clean, decluttered, and staged often sell faster and for more money. Buyers want to envision themselves living there. Even small updates—like fresh paint or landscaping—can make a big difference. For more tips, check out our Home Staging Tips.

Q: Can marketing make or break a sale?

Doug Cary: Absolutely. Professional photos, virtual tours, and a strong online presence are essential now. If your home isn’t being seen by the right people, it won’t sell. We use targeted marketing strategies to get your home in front of serious Utah buyers. See how our selling process works.

Q: Are there any other common mistakes sellers make?

Doug Cary: Sometimes, sellers are too emotionally attached or inflexible on showings. It’s important to be open to feedback and ready to adjust based on the market. Quick responsiveness and willingness to negotiate can make all the difference.

Q: What’s your top tip for Utah homeowners who want to sell quickly?

Doug Cary: Work with a local expert who knows the Utah market inside and out. I guide my clients through every step, from pricing and staging to negotiation and closing. If you want to sell your home fast and for top dollar, reach out for a free, no-obligation consultation.

Ready to sell your Utah home? Contact Doug Cary and The Cary Group today for expert advice and proven results!