Winter Home Selling Myths in Utah: Q&A with Realtor Doug Cary

What Homeowners Need to Know

Local market strategy by Realtor Doug Cary with The Cary Group @ Century 21 Everest — Wasatch Front real estate authority.

Thinking of selling your home in Utah but worried that winter is the wrong season? You’re not alone. Many homeowners believe that putting a house on the market during the colder months is a recipe for disappointment. To set the record straight, we sat down with Doug Cary of The Cary Group at Century 21 Everest—one of Utah’s most trusted Realtors—to bust some common winter selling myths and reveal why this season might actually give you the edge.

Q: Is winter really a bad time to sell a home in Utah?

Doug: Not at all! In fact, winter might be your secret advantage. With fewer homes on the market, your listing gets more attention—there’s simply less competition. Plus, the buyers who are shopping in winter tend to be serious and ready to move. Many are motivated by job relocations or life changes that can’t wait until spring.

Q: Will my home sit on the market longer in the winter?

Doug: Actually, homes often sell faster in winter. The buyers out there aren’t just browsing—they’re motivated and typically pre-qualified. They have real timelines and are ready to make decisions, especially if they’re moving for work or other urgent reasons.

Q: Should I wait until spring to get the best price?

Doug: Not necessarily! While spring brings more buyers, it also brings more competition. In winter, your home stands out and can attract stronger offers from buyers who need to move quickly. Sometimes, less competition means better positioning and better outcomes for you as a seller.

Q: Are there any special tips for showing my home in the winter?

Doug: Absolutely. Focus on making your home feel warm and inviting. Good lighting is key, and a cozy atmosphere goes a long way. Keep walkways clear of snow, and consider adding touches like fresh-baked cookies or a crackling fireplace during showings.

Q: How can I make my listing stand out during the colder months?

Doug: Invest in professional photography to highlight your home’s best features, even if there’s snow on the ground. Leverage online marketing and virtual tours to reach buyers wherever they are. And don’t forget the power of a strong listing description that emphasizes your home’s unique winter appeal.

Watch Doug’s Quick Take:

Winter Isn’t a “Bad Time” to Sell… it might be your secret advantage. ❄️🏡

For more expert home selling tips, check out our Home Selling Tips for Utah and stay updated with the latest Utah Real Estate Market Updates. Ready to talk about your own winter selling strategy? Contact Doug Cary for a personalized consultation today!